Filing Date: 2011-08-09 Form Type: 10-Q Description: Quarterly report
 v2.3.0.11
Segment Information
 6 Months Ended
Jun. 30, 2011
Segment Information

(12) Segment Information

Our management has chosen to organize our Company around differences in products and services.  In the fiscal year ended June 30, 2009, we introduced two new segments into the market Crexendo Web Services and Crexendo Network Services.  Crexendo Web Services generates revenue from managing e-commerce or lead generation offerings, web sites, SEO/management and online promotional needs for small, medium, and large businesses.  Crexendo Network Services launched a phase one release during the quarter ended March 31, 2011 and markets to the data and telecommunications industry.  StoresOnline will continue to generate revenue by offering businesses a continuum of services and technology providing tools and training to establish a successful website on the Internet for entrepreneurs and small office/home office (SOHO) customers.

 

Due to the integrated structure of our business, certain costs incurred by one segment may benefit other segments. The costs that are identifiable are allocated to the segments that benefit from those costs so that one segment is not solely burdened by the cost of a mutually beneficial activity. Each allocation is measured differently based on the specific facts and circumstances of the costs being allocated. These cost allocations were not material in any period presented. Certain other corporate-level activity is not allocated to our segments, including costs of: option expense; support services; human resources; legal; finance; information technology; corporate development and procurement activities; research and development that is not specifically identifiable to a business segment; and depreciation.

 

Segment revenue and operating income (loss) was as follows (in thousands):

 

  Three Months Ended June 30,   Six Months Ended June 30,
  2011   2010   2011   2010
Revenue:          
StoresOnline  $               16,928    $            17,083    $               31,017    $            33,935
Crexendo Web Services 550                       365   1,029                       607
Crexendo Network Services                          18                          -                              18                          -  
Consolidated revenue  $               17,496    $            17,448    $               32,064    $            34,542
               
Operating Income (Loss):          
StoresOnline  $                (1,175)    $              1,813    $                (1,960)    $              3,705
Crexendo Web Services (599)                      (443)   (1,269)                      (828)
Crexendo Network Services                       (489)                      (339)                         (975)                      (547)
Unallocated corporate items                    (2,196)                   (2,073)                      (4,386)                   (4,253)
Total operating loss  $                (4,459)    $             (1,042)    $                (8,590)    $             (1,923)
Other Income, net:          
StoresOnline  $                 1,276    $              1,169    $                 2,434    $              2,298
Total other income  $                 1,276    $              1,169    $                 2,434    $              2,298
Income (Loss) Before Income Tax Provision:          
StoresOnline  $                    101    $              2,982    $                    474    $              6,003
Crexendo Web Services (599)                      (443)   (1,269)                      (828)
Crexendo Network Services                       (489)                      (339)                         (975)                      (547)
Unallocated corporate items                    (2,196)                   (2,073)                      (4,386)                   (4,253)
Income (loss) before income tax provision  $                (3,183)    $                 127    $                (6,156)    $                 375